About Rejuvenate by Sushma Mehta Shah

Rejuvenate Jewels was started with the idea of making high-end jewellery affordable, and that is why even though the pieces are made with the finest raw material from all over India, the pricing is such, that everyone can afford it. A line of high-quality fashion jewellery that could bridge the gap between street-side ‘junk’ jewellery on one hand and precious jewellery on the other. And so, in 2012, she launched Rejuvenate Jewels.

Sushma’s Nature to try things “Out of the box” reflects in every collection which is made exclusively by her and her artisans.

Rejuvenate Jewels comes up with a new collection inspired by unconventional items every year. The ‘Heritage’ collection used old coins and keys. The ‘Timeless’ collection saw the use of old clocks and timepieces. And the ‘Sawdust’ collection was literally made of recycled wood. The brand is a total favourite with some of India’s leading fashionista’s and celebrities too like ace designer Malini Ramani, who wore their neck-piece to the Miss India Pagent 2014, Mandira Bedi, Gautami Kapoor, Zoya Afroz, Hrishita Bhatt, Roshni Chopra, Mouni Roy, Lakmi Manchu, Swara Bhaskar & many more. Rejuvenate Jewels has also been featured in magazines like Filmfare, Savvy, Plan your wedding and New Woman.


As an innovative and a contemporary brand ,we recognise the opportunity that we have to influence culture and set standards for excellence—not only in fine jewellery and craftsmanship but also in what it means to be a responsible corporate citizen. Therefore, we revamp our website in order to fulfil  our moral duty to sustain the natural environment. As a result, we are committed to not only minimising our impacts as a business but also using our voice and actions to positively affect communities and protect the planet.


We believe fine craftsmanship starts with responsibly sourcing high-quality raw materials and continues through the creation of the final piece of jewelry. After each detail is meticulously reviewed, the finished jewel leaves the workshop. The culmination of efforts and skills between the  designer and craftsman with absolutely no use of any machinery, each jewelry piece represents the high quality standards that are synonymous with our brand, and serves as a precious symbol of a contemporary world.


We work to ensure that our Boxes and bags (jute) are sustainable by sourcing paper from responsibly managed forests and recycled paper. We seek to advance the use of sustainable sourced paper and wood-fibre materials used as part of our business, in order to reduce our environmental footprint. Our packaging is such that it  can be separated into recyclable waste.