About the Designer
Founder and Head Designer at Rejuvenate, Sushma Mehta Shah, is an out-and-out Bombay girl. Being from a fine jewelry family background, jewelry is her first love and is something that comes naturally to her.
For Sushma, jewelry is not just something you adorn yourself with. She feels jewelry can make you stand out from the crowd and can make a huge statement. This ideology is reflected in all of her collections with a unique and quirky drift to her jewelry.
She was interested in designing a line of Quirky, Sustainable, Organic, and an Eco-Friendly fashion jewelry that could tell a story and spoke for th eperson wearing it also bridging the gap between street-side ‘junk’ jewellery on one hand and Semi precious jewellery on the other. And so, she launched Rejuvenate Jewels in 2012.
Her unusual, flamboyant concepts make Sushma’s designs a kind of wearable art. They also make for an excellent statement jewellery when one is attending an important event.
Sushma also showcased her collection at India Fashion Week and the Pune Fashion week and was a jewellery partner in the film Phuntroo.
Sushma has also tied up with the NGO “BE THE CHANGE “ where she is working to get street children into school, especially girls. infact helping out in times of peril for those who need it like in Covid19 etc. you can follow her page www.instagram.com/bethechangethengo to get some details.
“I’m a feminist. I want to prove that whether she’s working outside or at home, every woman contributes as much as a man, and should be respected equally. Don’t challenge her; support her.” – Sushma Mehta Shah.